Chattanooga Visitors Bureau

When Chattanooga won the right to host a US Women's National Soccer Team friendly, a welcome campaign was needed to celebrate the World Cup champions.

Whiteboard developed a city-wide campaign for the Chattanooga Visitors Bureau to welcome the US Women's National Soccer Team to Finley Stadium. This was particularly exciting as Chattanooga had secured hosting rights well before the team's thrilling third World Cup victory that summer. Using Chattanooga's airport code 'CHA,' we created the clever slogans CHAforCHAMPS and CHA USA, designed to work seamlessly across multiple touchpoints including window clings, banner ads, posters, and airport signage. The campaign was strategically designed with social media integration in mind, with hashtag-friendly elements that could amplify the welcome across digital channels. Unfortunately, conflicts with US Soccer's existing sponsorship commitments and prior advertising agreements prevented the campaign from being implemented, but the creative work by Amy Trumbull Harmon and Bradley Dicharry represented a perfect example of how local pride and creative thinking can celebrate national achievements.