Chadwick Boyd

Comprehensive website redesign reflecting 20+ years of consumer food and storytelling expertise

Chadwick Boyd's mission to change the world for good through food and words required a digital presence that matched his established expertise and media prominence. With over 20 years in consumer food and storytelling, regular appearances on major networks including ABC, NBC, CBS, and PBS, and featured segments like the PBS special "Heirloom Meals," Chadwick needed a website that would position him as the established brand he had become. Whiteboard collaborated with Chadwick and his trusted advisors to develop a comprehensive redesign that honored his belief that "innovation and collaboration creates a better and more delicious world for all of us." Working through multiple design iterations with Creative Director Mandy Meredith and Designer Amy Harmon, alongside developers Bill Brock and Brett Wise, the team created a fully responsive solution that works seamlessly across all devices. The collaborative approach resulted in a vibrant, comprehensive design that effectively showcases Chadwick's dual expertise in television talent, recipe development, writing, and brand consulting for food and lifestyle companies.