Jim Chapin Golf

Innovative golf technology seeking brand identity for patent-pending grip system

Avid golfer and inventor Jim Chapin spent several years developing a revolutionary grip system that can fundamentally transform any golfer's swing performance. The technology demonstrates measurable improvements, adding 20-25 yards to strokes while correcting slices and hooks. With third-party testing validation and multiple patents in development, Jim needed to establish a compelling brand identity as he pursued licensing opportunities with major golf equipment manufacturers. Whiteboard partnered with Jim to create comprehensive brand identity concepts that would position this game-changing technology for the golf industry. Our approach focused on communicating both the technical innovation and performance benefits through visual identity, product concepts, and packaging systems. The brand development process created multiple identity directions that could effectively represent the breakthrough nature of the grip technology while appealing to serious golfers and equipment manufacturers seeking competitive advantages in their product lines.