Chattanooga Football Club

As Chattanooga FC entered its 13th season and relaunched the women's team, they needed uniforms that expressed both unity and individuality.

Whiteboard partnered with Chattanooga Football Club to create designs that perfectly captured their 2022 campaign theme of 'Better Together.' As the club entered its 13th season and third with a professional men's team, they announced the relaunch of their women's team after a four-year hiatus. Working in deep collaboration with the club, we developed uniform designs that express both the unity and individuality of the two teams. Each design highlights the center of the jersey through dynamic elements - either a split pattern of two organic forms or converging chevron arrows. The cohesive design family uses the same color palette across both teams: navy and sky for field players, green or purple for keepers. The subtle differences create distinction: chevrons for the women's navy kits versus the split pattern for men, and inverted logo colors with sky primary for women and navy for men.