Chattanooga Football Club

Semi-professional soccer club launching campaign for men's team and inaugural women's season

As Chattanooga Football Club entered its sixth season in the National Premier Soccer League, it coincided with the excitement of the 2014 World Cup in Brazil and the historic launch of their first women's team in the Women's Premier Soccer League. Whiteboard developed the 'For Club, For Country' campaign to capture this pivotal moment in the organization's growth. The challenge required creating compelling visuals for the newly formed women's team without existing photography. Our creative solution utilized custom illustrations by Brian Woodlief, based on photography by Steven Llorca from the men's team, to establish visual consistency across both programs. The campaign theme connected local club pride with the global excitement of football's biggest tournament, creating materials that celebrated both the intimate community connection and the universal passion of the world's game.