Chattanooga Football Club

Ten Seasons of Uniform Excellence

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Widgets & StoneCreative Direction: Paul RustandDesign: Travis HitchcockProduction: Diadora USAPhotography: Ray Soldano

Tenth uniform design collaboration building on club heritage with dynamic linear patterns and strategic partnership elements

Whiteboard partnered with Chattanooga Football Club for the tenth uniform design collaboration in the club's history, building on nearly a decade of successful kit development. Drawing inspiration from the club's founding season aesthetics, the design strategy returned to the classic navy and white foundation while introducing dynamic sky blue accents. The approach reflects strategic partnerships with VW and vfl Wolfsburg, incorporating linear pattern elements that create visual movement and transition across the uniform system. Through thoughtful integration of dynamic geometric patterns, the design captures the energy and forward momentum that defines modern football culture while honoring the club's established visual identity. The result balances heritage recognition with contemporary athletic design, creating uniforms that perform both functionally and aesthetically for players and supporters alike.

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