Chattanooga Football Club

Campaign design for championship soccer team

Whiteboard's design team drew inspiration from the lyrics of 'Do You Hear the People Sing' to capture the wild enthusiasm of Chattanooga that embraced their soccer team at the end of 2015. Over 18,000 fans attended the NPSL National Championship game in August 2015, demonstrating unprecedented community support. The 2016 season campaign design channels this energy through simple black and white photo treatment, activated by dynamic diagonals and outstanding photography that tells the story of pure joy — both for the team and their passionate fans. The visual approach reflects the communal spirit and celebration that defined Chattanooga's relationship with their football club, creating designs that resonate with the same enthusiasm and pride that fills the stadium on game day.