Chattanooga Shoe Co.

E-commerce platform showcasing imported European footwear with immersive shopping experience

Chattanooga Shoe Co. required a sophisticated retail platform that could effectively communicate their curated expertise in comfort-focused footwear from Spain, Portugal, and Italy while creating an intuitive shopping experience for fashion-conscious consumers. Whiteboard partnered with the Chattanooga Shoe Co. team through immersive creative sessions to design and build a custom site that balanced their specialized knowledge with user-friendly functionality. The collaborative approach included creating original video content starring model Hannah, shot and edited specifically for the site's header. Working alongside photographer Graham Yelton to catalog CSCo's fall collection, the project delivered a comprehensive digital presence that honors both the brand's European heritage and modern e-commerce expectations.