Chattanooga Shoe Co.

Comprehensive photography art direction for Chattanooga Shoe Co.'s fall collection across multiple venues and applications

When Chattanooga Shoe Co. needed compelling photography for their fall collection launch, they turned to Whiteboard to art direct a comprehensive shoot that would serve their new e-commerce site and growing social media presence. Our challenge was to convey the casual yet fashion-conscious comfort that Chattanooga Shoe Co. expertly curates, while creating versatile content that could work across multiple platforms and applications. Collaborating with photographer Graham Yelton, we concepted and executed a day-long shoot across multiple venues and locations throughout Chattanooga, carefully selecting environments that would complement the collection's aesthetic. Despite challenging conditions including 95-degree heat, our talented models helped bring the vision to life. The resulting photography captures the authentic spirit of the brand while providing the company with a comprehensive library of professional imagery for their digital marketing efforts.