Clínica Médicos

Bilingual medical services identity connecting professional capability with community warmth

Clínica Médicos serves as a vital healthcare resource, providing bilingual medical services that blend patient care, urgent care, and obstetrics with public health, community service, and education—specifically focusing on Chattanooga's underserved Latino population. The challenge was creating an identity that balanced professional medical credibility with the warmth and accessibility needed to serve diverse communities. Whiteboard drew inspiration from the vibrant colors found throughout Central and South America to create an identity that feels both welcoming and professionally capable. The visual approach honors cultural connections while establishing trust through clear, professional presentation. We developed comprehensive brand materials and a straightforward Squarespace website that presents the clinic consistently and positively across all touchpoints. The color palette and design approach reflect the community they serve while maintaining the clinical professionalism essential for healthcare delivery in underserved communities.