Collier Construction / Pop Up Project

Marketing campaign for cultural events in historic factory building

Collier Construction partnered with the Pop Up Project to host immersive experiences in the iconic Coosa Mill factory building from September to November 2022. These events ranged from intimate candlelit opera concerts to expressive dances and massive three-floor immersive shows. Whiteboard helped develop the visual identity for Mill Town and Coosa Mill, then created the complete look and feel for the concert series. The events were strategically designed to engage the community in the Mill Town neighborhood while development plans progressed, introducing potential residents and businesses to the building and area. Whiteboard developed comprehensive campaign designs including posters, signage, and digital promotions that captured the unique character of hosting cultural events in an industrial setting while building excitement for the neighborhood's transformation.