Dalit Freedom Network

Dalit Freedom Network was created to answer the call to end the oppression of India's 250 million Dalit "untouchables" who are shackled and degraded by a modern-day caste system. They needed a web experience that could marry their new communication strategy with their brand to effectively reach donors and advocates.

Whiteboard partnered with Dalit Freedom Network to create a powerful digital presence that would amplify their mission to end the oppression of India's 250 million Dalit people. Born from a pivotal pilgrimage to New Delhi in 2001, DFN needed a web experience that could effectively communicate their vision and provide clear pathways for involvement.

Our challenge was translating the urgency and importance of this human rights mission into a compelling digital experience. Working in collaboration with Caleb Ludwick of 26 Tools and the Widgets & Stone team, we developed a comprehensive strategy that addressed brand awareness, donor development, and messaging clarity.

The result was a scalable solution that integrated DFN's new messaging strategy with their updated logo, creating a unique platform for storytelling that honors the dignity of the Dalit people while inspiring action. We built a system that empowers their team to create campaigns, share updates, and tell individual stories with the impact they deserve.

Throughout the project, our guiding principle was clear: change won't occur without action. We crafted every element to support DFN's mission of achieving fundamental rights through education, healthcare, and economic empowerment.