DCI Manufacturing

Comprehensive brand family development for manufacturing companies under unified DCI umbrella

Whiteboard partnered with DCI Manufacturing to create a comprehensive brand identity system that unifies three distinct manufacturing companies under one strategic umbrella. Building on Displaycraft's 35-year legacy in custom displays and fixtures, the project addressed the challenge of showcasing expanded service capabilities while maintaining individual company identities. The solution uses the established Displaycraft logo as the foundation for a cohesive family identity that includes K2 Metals and DC Lab. Each entity maintains its specialized market focus while benefiting from unified brand architecture. K2 Metals serves diverse industries with complete metal fabrication services including design, production, and assembly capabilities. DC Lab represents the organization's consulting expertise, working alongside entrepreneurs and craftsmen to provide development and scaling guidance. The brand system extends across digital platforms with streamlined websites for each entity, creating clear market positioning while reinforcing the collective manufacturing expertise that defines DCI Manufacturing's full-service approach.