EF Contract

Product overview booklet for EF Contract's debut year and launch at Neocon

Whiteboard partnered with EF Contract to create their debut product booklet for 2018, marking the brand's first year in the commercial design industry and their launch at Neocon, the world's leading commercial design event. The challenge was to establish immediate credibility and brand recognition in a highly competitive marketplace through a simple yet sophisticated product overview. Inspired by the theme "Surprising Beauty," the design celebrates small, everyday moments of delight and discovery that align with EF Contract's product philosophy. The booklet's design approach mirrors the showroom experience, using elegant touches including rich black paper, metallic silver ink, and subtle debossing to create a tactile, memorable piece. This wonderfully pragmatic yet refined approach distinguishes EF Contract from mass-market competitors while communicating the quality and attention to detail that defines their collections.