Engineered Floors

Complete rebrand of Bolyu Commercial and Aqua Hospitality following Engineered Floors' acquisition

Whiteboard partnered with Engineered Floors to execute a comprehensive rebrand following their strategic acquisition of the Beaulieu Group's operating assets. The challenge involved restructuring and rebranding two established commercial flooring businesses - Bolyu Commercial and Aqua Hospitality - into the unified EF Contract and EF Hospitality brands. Our team developed a straightforward and pragmatic identity system that reflects the new brand's personality and product quality, creating communications tools for company-wide and industry presentation. The rebrand positions EF Contract as a confident player in the low-to-mid range commercial flooring market, offering modular carpet, broadloom, LVT, and innovative Kinetex composite flooring.