EF Contract

Ongoing print communications development for commercial flooring company following successful brand launch

Whiteboard continued our strategic partnership with EF Contract following their successful 2018 brand launch, developing comprehensive print communications that reinforce the company's distinctive market position in commercial flooring. Led by Design Director Liz Tapp, our ongoing collaboration has created a consistent visual language that distinguishes EF Contract from mass-market competitors through sophisticated design and strategic messaging. The print portfolio spans diverse applications including product booklets that showcase technical specifications with elegant presentation, inspiration magazines that connect flooring solutions to broader design trends, corporate brochures that communicate company capabilities and values, and special event look books that capture the brand's presence at industry gatherings. Each piece builds on the established brand architecture while addressing specific communication needs, from technical product information to inspirational design concepts. Through careful attention to typography, photography selection, and production quality, the print system establishes EF Contract as a premium choice for discerning commercial design professionals.