EPB

Collaborative digital annual report project demonstrating innovative approach to corporate communications

For EPB's 2013-14 annual report, Whiteboard assembled an exceptional collaborative team including regular partners 26 Tools, Dotson Commercial, and Tubatomic to create an innovative all-digital publication. Following extensive meetings with the EPB team led by VP Danna Bailey, our creative collective brainstormed fresh approaches to annual report storytelling. The breakthrough came from starting with design, writing, and photography solutions the team had long wanted to implement but never had the right opportunity to explore. The final publication represents a perfect synthesis of each collaborator's contributions: compelling photography, sophisticated typography, engaging written narratives, and intuitive digital interface design. Building on Whiteboard's established visual framework, Tubatomic developed a responsive platform that performed seamlessly across laptops, tablets, and smartphones, ensuring accessibility for all stakeholders. The adaptive design approach extended to PDF versions of both the annual report and financial statements, maintaining visual consistency while optimizing for different consumption methods. This collaborative model demonstrated how diverse creative expertise could elevate corporate communications beyond traditional boundaries, creating an annual report that functioned as both informative document and engaging digital experience.