Escadrille

First catalog design for challenger cycling apparel brand under accelerated two-week production timeline

Whiteboard partnered with Escadrille to create their inaugural catalog under extremely tight timeline constraints, helping launch this challenger cycling apparel brand with a compelling introduction to the marketplace. Named after the "little squadron" that fought in World War I, Escadrille positions itself as a premium challenger brand committed to creating the world's finest cycling apparel that delivers form, function, and freedom both on and off the bike. The project required rapid strategic and creative collaboration when Escadrille's initial brand voice development stalled, prompting them to engage Caleb Ludwick (26 Tools) for writing support and Whiteboard for design execution within a demanding two-week timeline. Working with existing photography and product rendering assets, our team created a functional yet memorable catalog that effectively communicates Escadrille's premium positioning and unique brand story. The design balances technical product information with inspirational brand messaging, creating an essential sales tool that captures the essence of cycling culture while showcasing product capabilities. Through strategic layout design and careful integration of copy and visuals, the catalog successfully launched Escadrille's sales efforts with a professional, compelling brand presence.