For-Purpose

Public benefit corporation founded by Josh McManus needed a logo that could work as a registration or certification mark alongside other company logos, similar to registered trademark or B-Corp symbols.

Whiteboard partnered with For-Purpose, a public benefit corporation dedicated to strengthening humanity's immune system through equipping people, building places, and creating companies. Founded by Josh McManus after 23 years of intensive study on making the world work for the most people possible, For-Purpose merges market imperatives with moral purposes. The challenge was creating a logo that functions as a certification mark, working seamlessly alongside existing company logos. Our design team developed an efficient and minimal solution that maintains professionalism across all applications while embodying the company's mission to help clients work toward a more just, resilient, and equitable world.