Good Paper

Good Paper creates fair-trade greeting cards handcrafted by survivors of trafficking and orphans, with each card hand-signed by its maker.

We partnered with Good Paper to elevate their mission-driven greeting card business, creating a comprehensive brand identity and messaging system that honors their extraordinary impact. Working closely with the Good Paper team, we developed visual branding that authentically represents their fair-trade approach, highlighting the personal stories and skilled craftsmanship of survivors who hand-create each card. Our collaboration resulted in cohesive brand materials, stickers, apparel, and digital assets that communicate Good Paper's powerful message: every card purchased provides meaningful work and dignity to makers rebuilding their lives. Through strategic brand positioning and thoughtful visual design, we helped amplify their vision that a simple card can truly change a life, strengthening their connection with customers who value purpose-driven purchasing and social impact.