Grain Craft

Trade show exhibit design for America's largest independent commercial flour miller

Whiteboard partnered with Grain Craft to create impactful trade show displays that would distinguish America's largest independent miller in competitive industry environments. Recognizing the strict limitations of trade show regulations and budget constraints, our design team developed a strategic approach that maximized visual impact within standard portable booth systems. The solution leverages striking photography and luminous LED backlighting to make simple structures stand out in crowded exhibit spaces. Working within industry standards, we sourced portable packaged booth kits that met technical requirements while supporting the refined campaign aesthetic developed for Grain Craft's advertising initiatives. The custom corner desk design, crafted in collaboration with Range Projects, provides essential storage and display functionality while maintaining the sophisticated visual presentation that reinforces Grain Craft's century-long legacy in commercial milling.