Green for Good

A community recycling initiative spawned from Startup Week CHA needed visual identity to inspire better recycling practices in Chattanooga.

Whiteboard donated design services to support Green for Good, an innovative recycling program that emerged from Startup Week CHA. Created by entrepreneur Brian Wright, this initiative was one of four ideas selected by the city and awarded grant funding for a pilot program. The threefold concept identifies fun, inventive ways to recycle at home, school, and work. We developed a clean, approachable logo that would resonate with businesses and organizations participating in the Southside pilot program. The January pilot involved weekly recycling collections with proceeds benefiting Habitat for Humanity, while participating businesses competed for Green for Good prize packs. Our visual identity helped give this important environmental initiative the professional foundation it needed to launch successfully.