Headway

Transportation has driven cultural, political, and technological change throughout history. The century ahead promises revolutionary new modes, with Urban Air Mobility (UAM) leading the way. Headway unites industry leaders to explore this future.

We partnered with Headway to brand the initiative, design the white paper, and create an immersive digital experience for a project made possible through contributions from 30+ organizations including Airbus, Aerospace Industries Association, and Community Air Mobility Initiative. Working closely with our friends at Fern to tackle the challenge of building a world that doesn't exist yet, we needed to create something that was accurate and exciting, true and also compelling, developing illustrations to paint a picture of the future of urban air mobility. Through strategic brand development referencing mid-century modern and art deco to convey optimism for technology, we created an identity and design system for this unified platform that convenes conversations around urban air mobility with focus on safety, equity of access, and community impact. The result empowered Headway to position itself as an envisioned but realistic future, with thoughtful design approach and digital expertise creating something beautiful that explores the revolutionary potential of transportation transformation for the century ahead.