Homebase

Simplifying Operations for Thousands, and Now For Themselves

When small businesses need to manage their teams, schedules, and payroll, they turn to Homebase—a comprehensive platform that serves as the operational backbone for thousands of businesses across multiple industries.

When Homebase approached Whiteboard, they were riding a wave of momentum, but their WordPress website had become a significant bottleneck. Marketing campaigns faced delays, simple updates required engineering support, and their site structure had grown unwieldy after years of iteration.

With a complete rebrand already underway and important fall campaigns on the horizon, they needed a partner who could transform their digital presence from an obstacle into an accelerant for growth.