IEX Group

IEX Group hosts three tech companies, all needing innovative, modern web presences that reflect their forward-thinking approach. Whiteboard partnered with IEX Group to rethink their parent company website as well their subsidiaries. Approaching each site by first understanding their unique user and technology complexities to better communicate their value and then extending their individual brands to relate and gain trust with their intended end users.

We partnered with IEX Group to rethink their parent company website and three subsidiary tech companies, each requiring innovative, modern web presences that reflect their forward-thinking approach. Working closely with each team, we understood their unique user and technology complexities to better communicate value while extending individual brands to build trust with intended end users. For IEX Exchange, we seamlessly migrated content while building robust templates and components through Webflow, enabling marketing and legal teams to make updates in minutes that previously took developers hours. We created clear technical communication for swXtch.io's high-performance network features, balanced approachability for decision makers with technical depth for developers at IEX Cloud, and built a flexible editorial architecture for Square Edge. Each platform now serves their specific audiences effectively while maintaining sophisticated brand relationships, positioning IEX Group as leaders in removing barriers, unlocking scale, and moving financial industries forward through innovative technology solutions.