Immerse

Immerse reimagines language learning through Virtual Reality, bringing tools to develop real-life fluency, learn new cultures, and bring community right to your living room. With the transition from a B2B to D2C product, Immerse faced an exciting challenge to make their product accessible to the public through Meta Quest.

We partnered with Immerse to navigate the challenge of communicating both the value of Immerse as a learning vehicle and the value of learning through Virtual Reality for those new to it. Working across disciplines, we set a clear web strategy and design direction while ideating effective paid media campaigns and video shoots, constantly iterating on new ideas and applying learnings. Our team developed a brand strategy that positioned Immerse's research-backed knowledge of immersive learning combined with VR technology, updated their visual identity to align with Web3 and the tech-savvy community, created comprehensive digital media content, and launched performance marketing campaigns. Through this unified, multi-faceted approach, we equipped Immerse with tools to focus on product development while users gained a clear picture of learning through Virtual Reality's transformative value.