JustActions

Whiteboard partnered with global advocate Leith Greenslade to launch JustActions, designing a complete brand identity and digital platform that empowers women and children through actionable initiatives focused on improving quality of life for the most disadvantaged.

When passionate advocate Leith Greenslade envisioned JustActions in 2015, she brought years of experience from the UN Secretary-General's Every Woman, Every Child movement and her role as Vice Chair with the MDG Health Alliance. Whiteboard understood that this wasn't just another nonprofit launch - it was the culmination of a lifetime dedicated to accelerating global health goals and empowerment. We approached the complete brand development with deep respect for Leith's expertise and vision, creating an identity system that captured the organization's commitment to measurable action over empty promises. From logo exploration through website deployment, our collaborative process ensured that every design decision reinforced JustActions' core mission of translating advocacy into tangible improvements for vulnerable populations worldwide.