Mad Priest Coffee Roasters

Mad Priest is on a mission to combine justice with coffee, leveraging their reach to bring awareness to global social issues.

We partnered with Mad Priest Coffee Roasters to expand their reach beyond Chattanooga into new geographic markets through their first performance marketing campaign, leveraging their established brand assets and ethical mission. Working closely with the Mad Priest team within a conservative budget, we developed and tested over 60 video and static ads combining brand awareness and direct response strategies to maximize conversions and traffic. Our collaboration resulted in groundbreaking performance metrics including 228% increase in traffic growth, 256% increase in new users, 37% growth in organic traffic, and 28% increase in overall sales with 24% more total orders. Through strategic paid social campaigns that highlighted their commitment to justice and sustainability, we helped this micro-batch coffee roaster successfully penetrate new markets while maintaining their authentic brand voice and mission-driven approach that combines exceptional coffee with global social impact.