Blue Plate & Local 191

Simple and stylish advertising campaign for beloved Chattanooga restaurants

When Blue Plate and Local 191 needed to strengthen their market presence in Chattanooga's competitive dining scene, Whiteboard partnered with them to create advertising that matched their authentic, no-nonsense approach. The challenge was cutting through the noise of flashy restaurant marketing while staying true to their simple, quality-focused philosophy. Our strategy centered on letting the food and experience speak for itself. We developed a clean, straightforward campaign utilizing bold typography, simple copy, and bright photography that captured the essence of both establishments. The ads were purposefully matter-of-fact – just like the food and drinks they promoted. By stripping away unnecessary elements and focusing on what mattered most, we created billboard and print advertising that felt as genuine and approachable as the restaurants themselves, resonating with locals who valued authenticity over pretense.