Miller Brothers

Illustrative advertising approach for Atlanta's premier menswear destination

For over thirty years, Miller Brothers in Buckhead has provided Atlanta's most discerning gentlemen with the finest menswear, custom suits, and made-to-measure garments from the US, Italy, and around the world. When they needed advertising that matched their sophisticated clientele and premium positioning, Whiteboard partnered with them to develop a distinctive visual approach. The challenge was communicating their heritage and quality in Atlanta's competitive luxury retail market. Our strategy focused on creating an illustrative style that would differentiate Miller Brothers from typical menswear advertising. Working with the talented team at 26 Tools for headline development, we crafted ad concepts that combined sophisticated illustration with compelling messaging. The result was a campaign that felt as refined and distinguished as the clothing Miller Brothers offers, appealing to their target market of successful professionals who appreciate quality craftsmanship and timeless style.