Play & Park Structures

Transforming a whimsical catalog into a functional sales tool while maintaining playful spirit

Play & Park Structures, a Playcore company, knows that playgrounds are integral to childhood development. They strive to provide high-quality products that inspire children's imaginations through innovative design. However, their catalog had become too playful and whimsical, making it difficult for sales teams and customers to navigate effectively. Whiteboard partnered with them to solve this critical business challenge. Our approach focused on simplifying the catalog design while preserving the spirit that made their playgrounds special. We developed a clean, functional system that let the playgrounds speak for themselves while making information easier to find and read. The redesigned catalog maintained visual appeal without sacrificing usability, creating a tool that served both the sales process and the company's mission of inspiring creative play. This balance between function and inspiration resulted in a catalog that better supported Play & Park's business objectives.