Mannington Commercial

Multi-faceted partnership covering spatial brand storytelling and streamlined product communication systems

Mannington Commercial's growth required comprehensive brand expression across multiple touchpoints. Whiteboard partnered with this established flooring company to create cohesive experiences from their Atlanta showroom to their product presentation systems. For their new Atlanta showroom, designed by Corgan Architects, we collaborated to tell the Mannington story through beautiful displays, structural infographics, bright neons, and historical murals alongside simple interior and exterior identification signs. The project required close coordination with Range Projects and various sign makers to bring the installations to life. Separately, we redesigned their comprehensive sample binder system, minimizing clutter and streamlining information to make the extensive flooring options easier to read and use for interior designers and architects. The system allowed multiple flooring materials and different brand lines to maintain visible relationships and brand continuity across the complete product range.