Mannington Commercial

Large-format lookbook showcasing Mannington's complete flooring portfolio for major industry trade show

For Neocon 2016, the commercial design industry's premier trade show, Whiteboard created a comprehensive lookbook showcasing Mannington Commercial's diverse flooring portfolio including carpet, luxury vinyl tile, resilient sheet, and innovative new products. The challenge was communicating both the technical excellence of their flooring solutions and the creative inspiration behind each design through a format that would resonate with architects and designers. Our approach emphasized the concept of 'Unexpected Discovery,' revealing how natural textures, materials, and environments inform Mannington's product development process. The oversized 10 x 13 format provided ample space to showcase the intricate details and varied textures that distinguish Mannington's offerings. Through thoughtful photography and strategic use of various paper stocks, the lookbook created a tactile experience that mirrored the quality and attention to detail found in the flooring products themselves. This sophisticated presentation elevated Mannington's presence at the crucial industry gathering, helping them connect with specifiers who appreciate both technical performance and aesthetic innovation in commercial flooring solutions.