Restaurant family logo collection

Widgets & StoneCreative Direction: Paul RustandDesign: Athene Ruiz, John Le, Mark Slawson, Travis Hitchcock
Entrepreneurial family with multiple restaurant concepts needed individual logo designs that reflected each eatery's unique personality while maintaining family brand consistency.
Whiteboard partnered with the Monen family to create a comprehensive collection of logos for their diverse restaurant portfolio. The Monen's creativity shines through the great variety of their eateries, and our logo work helps to reflect that diversity while maintaining an underlying cohesive thread. Each restaurant concept has its own distinct personality and style, requiring individual approaches to visual identity that honor the unique character of each establishment. From casual dining to upscale concepts, we developed logos that capture the essence of each venue while establishing the Monen family as thoughtful restaurateurs with a keen eye for hospitality and dining experiences. The resulting logo family demonstrates how consistent design excellence can unify diverse concepts under one entrepreneurial vision.





