Mike Collins & Associates (MCA)

Logo redesign for regional IT leader expanding from hardware sales to comprehensive cloud solutions

Founded in 1987 with just two employees selling IT hardware, Mike Collins & Associates had grown into a 60-person technology solutions provider serving customers nationwide across three cities by the time they approached Whiteboard for visual identity modernization. While MCA's technological expertise had evolved dramatically - from basic hardware sales to comprehensive offerings including cloud services, security, networking, and leasing - their visual identity hadn't kept pace with their innovation. The 2009 introduction of "the cloud" had initially created market confusion, but MCA successfully launched MCA Cloud in 2011, becoming the region's largest solution provider for small and medium businesses. Whiteboard collaborated with company leadership to develop a refreshed identity that would accurately reflect MCA's outstanding technology expertise and service quality. Design Director Mandy Meredith guided the creative process through multiple iterations, modernizing the established logotype while introducing a technology-inspired symbol that incorporated elements representing MCA's six main service offerings.