Médicos Mission Fund

New nonprofit organization identity supporting clinical growth and educational mission expansion

Clínica Médicos, founded in 2015 by Dr. Kelly Rodney Arnold, had successfully established itself as a vital healthcare resource for Chattanooga's underserved Latino community, providing quality comprehensive care regardless of insurance status, language, pregnancy, age, or gender. After six years of outstanding service from their East 23rd Street location, the organization was ready for significant growth. Dr. Arnold and her colleagues acquired a new facility—a former automotive garage across from the Sculpture Fields at Montague Park—to offer expanded services including mental health counseling, dentistry, and more. To fund this ambitious expansion, they created the Médicos Mission Fund, a new 501c3 organization dedicated to supporting the new campus development, educational experiences for physicians, and high-quality medical services and equipment. Whiteboard developed a logo that pairs seamlessly with the existing Clínica Médicos identity while establishing the nonprofit's distinct mission. The identity system extends into comprehensive print materials that support fundraising and community engagement efforts.