Moon Pie

Bottle label design for premium Moon Pie whiskey collaboration

Moon Pie's marketing team has consistently excelled at cultivating strategic co-branding opportunities, and their newest venture represents a sophisticated evolution in their product portfolio. Moving beyond the bold flavors of their previous moonshine collaboration, they partnered with the experienced Beam Brothers distillery to create a subtle flavored whiskey designed to appeal to seasoned drinkers with refined palates. Whiteboard worked closely with the Moon Pie team to develop label designs that honor traditional whiskey packaging conventions while seamlessly integrating the heritage of the 100-year-old Moon Pie brand. Our approach balanced the premium expectations of the whiskey category with the nostalgic authenticity that defines Moon Pie's enduring appeal. The final designs create a sophisticated bridge between two distinct beverage traditions, positioning this unique product as 'The Working Man's Reward' while maintaining the quality standards expected by both whiskey connoisseurs and Moon Pie devotees.