MoonPie

Building on successful collectible tin designs, MoonPie expanded their nostalgic packaging program to celebrate their centennial anniversary and engage collectors nationwide through major retail partnerships.

Building on the success of their initial Tractor Supply Co. collectible tin campaign, MoonPie faced the opportunity to expand their nostalgic packaging program across national retail channels. Whiteboard partnered with MoonPie to develop additional limited edition tin designs that would celebrate the brand's 100th anniversary while capturing the imagination of collectors and loyal customers. Our design approach honored MoonPie's rich heritage by drawing inspiration from classic packaging designs throughout their century-long history, creating new collectible tins that felt both authentic and fresh. The expanded program launched through partnerships with major national retailers including Walmart and Cracker Barrel, positioning these special edition packages as both functional containers and keepsake items. Each tin design told a part of MoonPie's story, connecting contemporary consumers with the brand's nostalgic roots while creating new traditions for future generations.