MoonPie®

Expanded collectible tin program for national retail partnerships

Following the remarkable success of our collectible tin campaign for Tractor Supply Co., MoonPie® approached Whiteboard to expand the program with new retail partners including Walmart and Cracker Barrel. The challenge was maintaining the collectible appeal while creating designs that would resonate with diverse retail audiences and celebrate different aspects of MoonPie's rich heritage. Our approach built on the proven success of the original tin program while exploring new creative territories. We developed fresh designs celebrating MoonPie's 100th Anniversary, honored classic designs from the brand's history, and created special edition offers tailored to each retail partner's unique customer base. Each tin was designed not just as packaging but as a collectible item that fans would want to keep long after enjoying the MoonPies inside. The expanded program successfully brought the nostalgic joy of MoonPie collecting to millions of new customers across major national retailers.