Chattanooga Bakery / MoonPies

When Chattanooga Bakery wanted to celebrate MoonPies' nearly 100-year heritage through custom tin design, Whiteboard created concepts that honored the product's history while appealing to collectors and nostalgia enthusiasts.

Whiteboard partnered with Chattanooga Bakery to develop custom tin design concepts for MoonPies, the signature product that has been delighting customers for nearly 100 years. The challenge was capturing the authentic nostalgia and working-class heritage of 'The Working Man's Lunch' while creating designs that would appeal to both longtime fans and new collectors. Whiteboard explored vintage-inspired design styles that reflected different eras of the MoonPie brand, drawing from historical packaging and advertising materials. The concepts showcase playful design elements that honor the product's enduring quality while embracing design styles from different periods in MoonPie's history. Each concept demonstrates careful attention to typography, color palettes, and imagery that connects with the brand's blue-collar roots and widespread cultural appeal. These design explorations provided Chattanooga Bakery with a range of creative directions for commemorating their iconic product through collectible packaging.