Nana B's Tea Company

Complete naming, identity and packaging design for single-serve RTD tea launch

A beloved brand with over 75 years of experience in fresh sweet teas and lemonades needed to develop a new brand identity for their expansion into single-serve ready-to-drink teas. The established company, with its proud history as a woman-owned business, required naming, identity, and packaging designs that would honor their heritage while appealing to modern consumers. Whiteboard partnered with the marketing team to explore dozens of creative directions across both logo and packaging design in diverse stylistic approaches. The final solution, Nana B's, was chosen to honor one of the company's original founders, maintaining the brand's woman-owned legacy. The bright, distinctive identity features unique typography and playful illustrations that capture the spirit of the New South while presenting flavored teas in a cheerful, approachable style that resonates with contemporary beverage consumers.