Ormond Center at Duke Divinity School

Communities across the country face complex, systemic issues at an unprecedented scale: homelessness, the opioid crisis, and mental health, among many others. These challenges require local institutions, neighbors, and churches to lock arms and work together to transform their communities. Ormond Center at Duke Divinity is dedicated to guiding these transformations.

Communities across the country face complex, systemic issues at unprecedented scale including homelessness, the opioid crisis, and mental health challenges. These challenges require local institutions, neighbors, and churches to work together to transform their communities. Whiteboard partnered with Ormond Center at Duke Divinity School to create a foundational brand platform that communicates their vision for building thriving communities. Community challenges are often rooted in deep physical and spiritual needs, and while churches are an important part of the solution, they sometimes need support to effectively partner with their neighboring institutions. Through brand strategy development and comprehensive visual identity creation, we helped Ormond Center bridge the gap between churches and their local community's needs, reflecting their core values and decades of research that gives communities shared vision along with practical guidance in implementing solutions.