Tucker Build

Dynamic identity system for bespoke commercial construction specialists

Whiteboard partnered with Tucker Build to create a brand identity that would reflect their expertise in custom commercial construction and design-build solutions. Tucker Build breaks the mold on every project, approaching each client challenge with fresh thinking and bespoke planning that accounts for the unique requirements of every build. They needed branding that would communicate both their technical expertise and their commitment to thinking through every detail, no matter how complex the project requirements. Our approach mirrored their methodology—just as Tucker Build customizes their process for each project's specifics, we developed a brand system that could adapt and flex while maintaining strong recognition. The dynamic lettermark conveys movement and growth, suggesting progress and forward momentum that clients expect from their construction partner. The practical stencil design reflects Tucker Build's down-to-earth work ethic and hands-on approach, creating a visual connection between the brand and the building sites where their expertise comes to life.