Simplifying Play Through Elegant Design

Widgets & StoneDesign Direction: Liz TappDesign: Liz Tapp, Noah MarlowePhotography: Play & Park
Annual catalog redesign that minimized clutter and elevated brand quality for playground and recreation solutions
Whiteboard partnered with Play & Park to reimagine their annual catalog design, addressing the challenge of presenting complex playground solutions with clarity and sophistication. Working closely with Director of Marketing and Product Development Kelly Ellington, our design team developed a cleaner, more refined approach that distinguishes Play & Park in the competitive recreational equipment market. The redesigned catalog minimizes visual clutter while elevating the perceived quality of the brand, creating a boutique experience that reflects their position as a premium provider backed by industry-leading manufacturing capabilities. Strategic use of white space, refined typography, and thoughtful product photography transforms technical specifications into an inspiring showcase of play possibilities.






