Preemptive Love Coalition

Whiteboard partnered with Preemptive Love Coalition to bring data-first growth strategies to their donor development and marketing efforts during a critical period of organizational expansion.

Preemptive Love Coalition approached Whiteboard during a season of rapid growth, seeking a partner with a growth hacker mindset who could apply data-driven strategies to donor development. Our team began with comprehensive stakeholder interviews spanning from the Director of Operations to development officers, designers, and senior field reporters. We analyzed CRM data, web analytics, and their existing platform to determine optimal next steps. Whiteboard moved their subscriber data into MailChimp and designed a six-email automated workflow to nurture new subscribers into first-time donors over three weeks. We built PLC's first online Christmas Catalog as a custom Shopify theme, complete with donation functionality, abandoned cart messaging, and ecommerce tracking. As events in Aleppo escalated, we pivoted to launch Facebook campaigns amplifying their refugee relief efforts. Our approach consistently asked: What requires the least investment for greatest return? How can we balance long-term and short-term needs? This methodology delivered early wins while building scalable systems.