LVT Product Client

Clever branding solution for innovative flooring product with built-in adhesive

Whiteboard's team moved quickly to develop both naming and visual identity for an innovative LVT (Luxury Vinyl Tile) product featuring pre-applied adhesive backing—a significant convenience innovation in commercial flooring installation. The challenge was creating a brand name that would immediately communicate the product's key benefit while developing logo design that would visually reinforce the ease-of-use messaging. Our "Ready. Stick. Go." solution perfectly captured the three-step simplicity that makes this product revolutionary for contractors and installers. The name progression mirrors the actual installation process while emphasizing speed and efficiency. The accompanying logo design literally shows the product in use, creating an immediate visual connection between brand identity and product function. This approach solved multiple communication challenges simultaneously: explaining the product benefit, differentiating from traditional installation methods, and creating memorable branding that would resonate with both distributors and end users in the commercial flooring market.