Reliance Partners

Interior brand environment for expanding trucking insurance company's new facility

Reliance Partners provides specialized trucking insurance for freight companies ranging from single-truck operators to fleets of a thousand vehicles. Their philosophy of going the extra mile for customers was driving significant growth, requiring a move to a much larger facility with multiple floors to accommodate their expanding team. The architects and interior designers at Franklin Architects engaged Whiteboard to create interior and environmental graphics that would bring the Reliance brand to life throughout the new workspace. Working closely with COO Laura Ann Howell, we developed comprehensive signage, window treatments, break room graphics, and Instagram-worthy scenes throughout the office environment. Our approach focused on reinforcing the Reliance brand message within a contemporary professional setting while adding dynamic visual elements to the overall decor. The environmental graphics program successfully extended the company's 'extra mile' philosophy into the physical workspace, creating branded touchpoints that reinforce company culture and values for employees and visitors alike.