Send Relief

A natural disaster can strike at any time. Relief organizations need trained volunteers ready at a moment's notice. Send Relief trains volunteers across North America and then calls on them to respond during crisis moments.

Natural disasters can strike at any time, and relief organizations need trained volunteers ready at a moment's notice. Whiteboard partnered with Send Relief, which trains volunteers across North America and calls on them to respond during crisis moments, to develop a product that could better train, mobilize, and deploy volunteers. We conducted a series of design sprints that allowed us to quickly define the problem, map out the customer journey, ideate solutions, build prototypes, and test them with customers. Early in the process, it became apparent that volunteers wanted something bigger than Send Relief could provide alone. We realized that for maximum impact, the product should promote the efforts of multiple non-profits, not only Send Relief. This broader solution created a major shift in thinking, but Send Relief was more interested in serving people than building their own brand, demonstrating their commitment to the greater good of disaster relief efforts.