Serving Orphans Worldwide

Whiteboard partnered with Serving Orphans Worldwide to create a complete brand identity and digital strategy supporting over 5,000 children in 40+ orphanages worldwide.

Serving Orphans Worldwide supports over 5,000 children in 40+ orphanages globally, with caregivers who love these children as their own while also raising funds to keep facilities running. Whiteboard was commissioned to develop core brand values and design a universal identity encompassing hope, empowerment, and childlike belief. The logo concept centered on 'love is given and received' - hands representing help, vulnerability, and rescue for both giver and recipient. We led SOW's inaugural web experience, building a platform that showcases their global work and invites visitor engagement through financial support. In 2014, we enhanced their digital presence with a design system clarifying orphanage needs and empowering direct giving through Stripe integration. This launched alongside their flagship Adopt An Orphanage campaign, allowing individuals, businesses, and churches to support specific orphanages. Since 2011, Whiteboard has served as SOW's digital partner, working monthly to establish brand objectives and iterate on digital strategy through website and marketing initiatives. Our ongoing partnership has built sustainable systems for an organization doing extraordinary work worldwide.