Shah Trucking

Complete brand identity for transportation startup focused on driver experience

When Guru Shah envisioned starting a transportation company with just one truck, he knew that focusing on drivers would be his competitive advantage. Despite working with a limited budget and tight timeline, Guru understood the importance of creating an identity that would express his company's core values and endure as the business grew. Whiteboard worked efficiently to deliver comprehensive corporate identity foundations including logo design, typography system, and brand colors. We also designed his very first semi-trailer, ensuring every touchpoint reflected the company's driver-focused philosophy from day one. The streamlined approach provided Shah Trucking with solid visual foundations that could scale with their ambitious growth plans while maintaining the authentic, driver-centric values that set them apart in the competitive transportation industry.